SERA didn’t start in a boardroom. It started over coffee. Well, technically, over a spilled coffee, a stockroom full of confusion, and one too many "urgent" meetings about sock displays.

After 20 years of working with global retail giants and boutique brands alike, our founder realized something: most consultants talk strategy. Few actually execute. Even fewer do it with a smile. And that’s when SERA was born — not to talk about work, but to actually do it. To roll up sleeves, build systems that scale, and maybe crack a joke in the process.

At SERA, we believe business shouldn’t feel like a mystery, a burden, or a buzzword salad. It should feel like partnership. The kind where you high-five after wins, call out what’s not working, and stay up late together fixing it. We embed into your team so naturally that your employees forget we’re not on payroll (some even invite us to the office party — which, yes, we attend).

We’re allergic to fluff, love a challenge, and firmly believe that retail excellence doesn’t come from a pretty deck — it comes from boots on the ground, KPIs that move, and a plan that actually gets followed.

So whether you're building your first store, launching across three continents, or just trying to make sense of why your best-seller is always out of stock — we’re here.

Not just to advise.

But to build. Together.