AI retail director for multi-store teams

The AI retail director that coaches every store, every day.

Store managers talk to SERA on their phone. It reads your sales and stock every morning, tells each store what to fix today, coaches the team in your brand's voice, and trains new hires from your own materials. Execution stops depending on who is on shift.

Book a demoTalk to SERA
5expert roles in one agent
150+training modules included
24/7answers, in your brand's voice
EN · HU · HElive languages
SERA app: KPIs
SERA app: chat
SERA app: team
Built by retail leaders from major corporate brands
Connects to your POS, ERP and HR data
Trained on your playbooks, not generic retail advice
Pilot live with a fashion retailer in Hungary

Meet SERA.

Your retail director, in every store. Ask it anything.

SERAlive
SERAHi, I am SERA, the AI retail director. Ask me what I do for a retail chain, or describe a situation in one of your stores and I will tell you how I would handle it.
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What we do

Software shows you the numbers. SERA does something about them.

Every chain already has dashboards. The gap is between the report and the shop floor: who tells the store what to change today, who checks it happened, and who trains the person who started last week. That is SERA's job.

Retail software you use

  • Shows a dashboard and waits to be opened
  • Sends a task and forgets it
  • Stores training PDFs nobody reads twice
  • Treats every store and every brand the same
  • Needs an area manager to turn data into action

SERA works with you

  • Reads every store every morning and messages the manager when something needs attention, with the fix
  • Creates the task, asks for a photo, follows up tomorrow
  • Turns your SOPs into coaching sessions and sends them to the right store at the right moment
  • Speaks in your brand's voice: a coach for a sports brand, a maison director for luxury
  • Scales your best leadership thinking to every store without adding headcount
The film

Pay gets them in the door. How you treat them is why they stay.

Ninety seconds on why retail teams leave, why retraining never ends, and what changes when every store has a coach that never sleeps.

Watch the films
How it works

An execution layer on top of the systems you already run.

1

Your data in

Daily sales, footfall, stock by SKU and staff data from POS, ERP and HR, through an API or a scheduled file.

2

Your playbook

Policies, SOPs, visual standards and training materials go into SERA's knowledge base and set the tone of voice per brand.

3

Daily analysis

Every store against last year, target and the network. Risks ranked: conversion, basket, low stock, overstock, campaign execution.

4

Action in the store

A push to the store manager, a coaching chat, a task with photo proof or a training module, on the phone they already carry.

Read the full picture, including data requirements and go-live timeline →

Real situations, handled daily

What SERA does on a Tuesday.

Conversion drops in one store

SERA spots it at 8:00, names the likely cause from the data (three new starters), sends the manager one action for today and the greeting module for the team. Checks again tomorrow.

A campaign wall is not up

Ten of twenty stores sent the photo. SERA lists the other ten to the area manager, reminds the stores, and attaches the visual standard.

A SKU is about to run out

Weeks of cover on a bestseller fall under two. SERA flags it three weeks before the shelf is empty and tells the assistant which nearby store has it.

A manager has a people problem

An employee was late four times. SERA coaches the manager on what to say and how, asks what was already tried, and offers the leadership module that fits.

Watch these as conversations, then ask SERA yourself →

Platform

One agent. Five roles your stores actually need.

KPI intelligence, inventory, people development, operations and customer experience. Store managers ask one SERA; it answers in the right role.

  • Daily KPIs per store versus last year, target and the network
  • Weeks of cover per SKU, low-stock and overstock lists
  • 150+ coaching modules, adapted to your materials and tone
  • Tasks with deadlines and photo proof, campaign rollouts to every store at once
  • Admin portal for HQ: usage, task completion, alerts and KPIs per store and partner
Explore the platform
Training library

See SERA on your own KPIs.

A 45-minute demo with your numbers, then a three-month pilot in the stores you choose.

Book a demo