We don’t deliver strategies. We deliver outcomes.

We’re not outsiders. We don’t drop off reports and disappear. We act like insiders — working on the floor, on the field, in the field. We believe - Strategy is just the beginning.
We help you build operational foundations, scale smartly, and grow sustainably.
From org charts to SOPs, promotions to profitability.

SERA delivers transformation with you, not to you.

We are SERA

Fashion, Apparel & Luxury Agency & Consulting Firm

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We Understand the Pressure to Perform — and We’re Here to Help

Whether you’re building a consumer brand or managing a retail operation, the challenges are real: aggressive targets, complex markets, and teams that need clarity.

At SERA, we step in with experience, empathy, and execution.

We don’t just tell you what to do — we work alongside you, solve problems together, and move fast toward measurable results.

Because your success isn’t just a goal. It’s our mission.

Capabilities

Omnichannel Excellence

Omnichannel Excellence

We help brands deliver seamless, consistent customer experiences across physical retail, e-commerce, and digital touchpoints.

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Brand Intelligence

Brand Intelligence

We turn data and market insights into clear actions that strengthen your brand positioning and drive customer loyalty.

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Partner Management

Partner Management

We ensure franchise and retail partners operate in full alignment with your global brand standards and operational excellence.

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Business Management

Business Management

We support brands at every stage of their growth journey — from emerging player to international retail powerhouse.

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Enterprise Acceleration

Enterprise Acceleration

We build the systems, tools, and processes that empower large retail organizations to scale efficiently and sustainably.

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Why SERA?

We differentiate ourselves from large agencies where junior talent typically handles most of the work, and interactions with design leaders are limited.

At SERA, our co-founders lead dedicated, senior-level teams with cross-disciplinary expertise to ensure project success.

We prioritize communication and transparency in all our interactions with the aim of providing a premium client experience from the beginning to the end of the project.

Our work with startups has made us more agile, and our experience with enterprise companies has allowed us to develop a refined approach to project management.

Most consultancies stop at strategy. We roll up our sleeves and work side by side with your teams to deliver measurable retail results.

We combine KPI precision with leadership training to build high-performing teams that drive sustainable sales and operational excellence.

With experience across Europe, Asia, and Israel, we understand the nuances of multi-market retail — but work with you as a close, hands-on partner.

Answer

FAQ

What makes SERA different from other retail consultants?

We focus on hands-on execution, not just strategy presentations. We partner with your teams in the field to deliver measurable KPI improvements and operational excellence.

How do you ensure strategies are effectively executed?

We work hand-in-hand with our clients, embedding ourselves in their operations to align goals, set actionable steps, and provide ongoing support until desired outcomes are achieved.

How do you support retail transformation?

Our Total Retail Execution Plan focuses on four pillars: Team, Operational Excellence, Customer Experience, and Store Development. Each pillar is designed to optimize operations, engage teams, and deliver exceptional customer outcomes.

What type of companies do you work with?

We work with multi-location retail brands, franchise networks, and international retail organizations across categories including fashion, beauty, lifestyle, and specialty retail.

What is your typical process with a new client?

We start with a discovery call to understand your challenges and goals. We then audit your current performance, design a custom action plan, and support your teams during execution.

Can you help with international markets?

Yes. We have experience working with retail organizations in Japan, Korea, France, Singapore, Israel, and other markets. We understand the local nuances and global standards.

Do you provide staff training programs?

Absolutely. We design and deliver customized training programs for store managers, field teams, and area managers. Our materials are motivational, structured, and built to drive results.

How do you measure success?

We define clear KPIs with you at the start of every project. We track progress against these metrics regularly and adjust strategies to ensure measurable improvements.

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